Prediction Mrkt Conference Presentation.

Monday, Feb 6, 2006

Good afternoon again Ladies and Gentlemen.

For those of you who I have not already met my name is John Delaney and I am the chief executive officer of Trade Exchange Network, parent company of Tradesports and Intrade among other sites.

It is a real pleasure to be at this gathering and meet with many old friends and new. I have learned a great deal already and the day is still young.

Mike Knesevitch our Director of Communications whom I believe most of you already know from his attendance at the West Coast Prediction Market Conference in December 2005 is also here today.

This time has been allocated to us to talk about our platform and organization but we expect that you are already very familiar with Intrade and Tradesports. We would rather, with your indulgence, talk about something else. What we would like to talk about are Risks to OUR Industry and how WE can use Prediction Markets among other things to consider and minimize those risks.

Within the constraints of the time if you have any questions we would love to hear them at the end.

Let me start with a prediction of my own.

Our industry is about to experience a period of massive growth. Growth in the region of 500%+ year on year will be achieved I believe. Exactly when that will happen, I will not predict, but it will happen!

This growth probability is just one of the reasons why I am absolutely thrilled to be involved in this industry of ours. However against the reward that this growth can offer to us all the industry related risks are all the more concerning.

Over the last few weeks I have communicated with friends of our Exchange some of who are here and others such as Justin Wolfers, and Robin Hanson, (we all wish him a speedy recovery) on what they saw as some of the most significant risks to our industry.

While many potential risks exist we see the most significant being...

  1. Insufficient Mainstream Public Validation
  2. A Material PR/Legal Shock or Shocks
  3. Illiquidity / Fragmentation
  4. A slow progression to Prediction Markets being considered just a fad and general fatigue with prediction markets

Lets discuss these risks briefly

Lack of Mainstream Validation: We all believe in the predictive power of our markets but I believe the USE of the predictive information needs to be validated more strongly. Until this happens I believe our industry is at risk of not achieving all that it can.

The closure of the DARPA sponsored project which Robin Hanson was involved in would have been a validation, possibly a great validation. Had the project lived the US Department of Defence would had directly validated prediction markets. That would have been very supportive of our industry.

Anecdotally we spoke to Newsweek just after the closure of the PAM project and I recall the journalist in question could not understand why we were so disappointed as a result of the closure.

Other potential risks stem from the possibility of a material negative shock or shocks.

PR Shock: For example lets assume that our political markets that showed strong predictive power for the 2004 US political presidential did not do a good predictive job for the 2006 mid-terms. We would and should fully expect that it would be newsworthy how ?poor? the markets predicted the outcome. Of course we do not predict that this will happen but it is possible and therefore a risk.

Similarly lets say a corporate entity announced that the much-hyped prediction markets had caused it to misallocate significant resources to a project and therefore the company would not meet earnings estimates.

Fragmentation and Illiquidity: Where public markets are concerned fragmentation and illiquidity is far from optimal. Fragmented and illiquid markets deliver a bad customer experience. They enter orders and their orders are not taken or see no resting orders. There is some correlation between liquidity and the level of involvement and the predictive power of a market. It was great to hear that Chris Hibbert was concerned with same fragmentation and illiquidity issues and suggested co-operation and standardization may help.

However against that concern relating to illiquidity and fragmentation is the concern about dominance. Our industry at its early stage of development is unlikely to be served well by a single dominant player. Lets say a single platform were to ?own? the entire space innovation as just one example may be compromised.

Fatigue with Prediction Markets: The final thematic risk is a slow development of a belief that prediction markets are just a fad. The longer our industry is around without additional significant mainstream validation the greater this risk becomes.

Now lets move on from our 4 identified risk themes, lack of sufficient validation, a major shock or shocks, illiquidity / fragmentation and lack of interest in ?The Prediction Markets Fad? to some things we can do as a crowd to help.

OK, so they are some of the risks, of course there are more now lets consider the responses that we can and should take.

Lack of Validation: What can we do to validate the markets and show the way to others. Well I think there is a lot we can and should do. And I think we should do it now without delay.

Negative Events: Lets assume there is a negative event it will happen. Sometimes people read a market that is 90 bid that it will absolutely happen. Statistically this market will not be predictive 10% of the time. Many people do not understand this.

So, lets anticipate the negative event or events and prepare for them now and not go scrambling to respond if there is a problem.

Fragmentation: Lets co-operate and co-ordinate where we can and minimize fragmentation. For example co-ordination relating the specification of contracts that are ubiquitous would be beneficial and enhance general understanding of the public.

OK, so they are just some of the generic and thematic responses we can and should consider. However I would like to make a firmer and specific request that we should consider and then execute on.

Lets develop on the great work of these meetings and go the next step by creating an industry association. Our association should be very transparent and for everyone interested in prediction markets and not just operators. It should represent the industry in the widest sense.

Our industry association can do all the traditional things associated with an industry association such as lobbying, representing and sponsoring. But it can also so many unique things.

First it can launch a world?s first industry prediction market. Let the prediction market have its own prediction market. ?The Prediction Market Industry Prediction Exchange?. And lets do it now. It was great to hear Thomas Malone (MIT) and Bo Cowgill (Google) suggest we co-operate.

Ladies and Gentlemen: there is Windom [in] Crowds but there is also Strength in Numbers.

Furthermore our prediction market association, and I talk about it as it is already in existence, can have a multi platform (TradeSports / News Futures, Iowa, etc) database of results and how various trading categories did. This publicly accessible information can protect against an aberration (markets that do an unexpectedly poor job of predicting) if it were to happen or possibly limit PR related damage if it did.

Finally our industry association can do the standard things that all such associations can do. For example sponsor research, act as a forum for the extended community and lots besides.

Lets make this happen!

OK lets try a little experiment.

www.predictionx.com is a URL we registered recently to run this little experiment. Our experiment lists 6 or 7 industry relevant contracts such as:

On the back of my business card you will fine a unique login and password. I ask you all to login and contribute your opinion to the collective wisdom. The results will be clear for all to see and should convince those who need convincing that risks exist. We can use this platform to list additional claims / contracts of course.

In conclusion, we are in a fantastic young industry with massive potential. However there are risks. Risks that we all face both individually and collectively. We address our individual risks internally but the collective risks should be addressed in a co-ordinated manner.

We at Trade Exchange Network are very keen to work with you all to address these risks and will be proactively reaching out to relevant parties in the near future.

Thank you.

It will be a pleasure to hear your questions now!